Ascent Innovation Lab
Engagement Lead
Engagement leadership in an innovation-focused setting.
Lagos, Nigeria Marketing / Brand / Research
A portfolio by Julius Omolara
Make ideasmatter.Move people.
I work across engagement, marketing, brand management and research. I'm interested in what happens when a clear idea meets the right people.
JO / 01 — POINT OF VIEW
BRAND&BEYOND
PEOPLE
FIRST
ALWAYS
FIRST
ALWAYS
Curiosity is a working tool.
Ideas / People / PracticeScroll to explore ↓
01.
A few things about how I see the work
Point of view
Marketing is the meeting point between what you want to say and what people need to hear.
My background crosses engagement leadership, marketing representation, brand management and research. Each role sits in a different context, but they share a common thread: communicating ideas, connecting people and helping work move forward.
I’m drawn to work that starts with curiosity. Who is this for? Why should it matter to them? What would make the message easier to understand, remember or act on? Those are useful questions whether the setting is a brand, a community or a research initiative.
Working principleBe clear about the audience. Be deliberate about the message. Be honest about what the work achieved.
02 / Experience
Different rooms.
A connected thread.
Roles across marketing, brand, engagement and research. Dates are intentionally omitted because they were not documented.
Roomz
Marketing Representative
Marketing representation and brand communication.
FUTO BME Research Club
Director of Research
Research leadership within a biomedical engineering community.
Expedite Crafts and Design
Brand and Marketing Manager
Brand and marketing management in a crafts and design context.
Volunteer Data Annotation
Data Annotator · Volunteer
Organisation and project details are not currently available.
03 / Practice
Three lenses I bring to a brief.
A way of organising the interests that connect the roles—not a claim that every activity has been a standalone client project.
What do we want to mean?
Shape the story, keep the message consistent, and make the purpose of a brand easier to recognise.
Who needs to feel included?
Think about people, touchpoints and participation before deciding what communication should look like.
What should we understand first?
Give questions, information and evidence a clear place in the process before choosing the next move.
04 / Workbench
From the first question to a plan people can act on.
My approach brings the audience, the message and the purpose of the work into focus—then turns that clarity into a practical direction for content, engagement and follow-through.
01 / Campaign direction01
A brand
in motion
in motion
Campaign planning
Objective / audience / message / action
Start with the purpose behind the campaign and the people it needs to reach. Shape one clear message, decide how each channel supports it, and create a content sequence that moves naturally from attention to understanding and action.
02 / Audience engagement02
Make
contact
contact
Community & engagement
Listen / invite / respond / learn
Design communication around real participation. Identify the audience and the right touchpoints, make the invitation easy to understand, keep the conversation responsive, and use feedback to strengthen the next interaction.
03 / Research & insight03
Ask
better
questions
better
questions
Research synthesis
Question / evidence / meaning / next step
Turn broad questions into manageable research work. Organise the information, separate observations from interpretation, communicate what the evidence does and does not say, and translate useful findings into clear next steps.
04 / Brand storytelling04
A clear
signal
signal
Content & brand voice
Point of view / format / rhythm / response
Translate a brand’s value into a recognisable voice across formats. Keep the central message consistent while adapting the story to the audience, platform and moment—so every piece of communication has a clear reason to exist.
05 / Toolkit
Good work has a system behind it.
The tool list is a practical starting point, not a verified skills assessment. Keep the platforms Julius has used or is comfortable learning; remove anything he cannot confidently discuss in an interview.
Planning & research
Google TrendsGoogle FormsGoogle SearchMicrosoft ExcelGoogle SheetsSurvey tools
Content & design
CanvaAdobe ExpressCapCutPowerPointCopywritingVisual storytelling
Social & distribution
InstagramFacebookLinkedInTikTokMeta Business SuiteMeta Ads ManagerBufferHootsuite
Analytics & workflow
Google Analytics 4Looker StudioGoogle AdsMailchimpHubSpot CRMTrelloNotionGoogle Workspace
06 / Education
Engineering the way I think.
A technical academic path alongside interests in communication, engagement and research.
B.Eng.
Biomedical Engineering
Undergraduate degree · Currently pursuing
Institution not provided
07 / Say hello
Have a good
one to build?
For conversations about marketing, brand, engagement, research or new opportunities, reach out directly.